As part of the commercialization process, Feed the Future Partnering for Innovation developed a series of user guides designed to accelerate the commercial scaling of agricultural technologies. The guides are designed to provide practical guidance in addressing the market entry and business development challenges that often arise when introducing and selling new agricultural technologies in the smallholder market.

This first guide, attached below, looks at how to conduct market assessments in smallholder farmer contexts. Information about the smallholder market is often difficult to find, but helps you understand the buying power of your targeted customers, identify where your customers are located, and determine the best partners and channels to most efficiently distribute your product.

Download the guide and begin looking at how to conduct a market assessment in smallholder markets. If you have questions, don’t hesitate to ask! Simply use the comments feature below and we will try to answer as many questions as possible.