As part of the commercialization process, Feed the Future Partnering for Innovation developed a series of user guides designed to accelerate the commercial scaling of agricultural technologies. The guides are designed to provide practical guidance in addressing the market entry and business development challenges that often arise when introducing and selling new agricultural technologies in the smallholder market.

This second guide, attached below, looks at how to communicate your business' value proposition.The guidebook provides strategies that when put into placed ensure that companies:

  • Capture the value proposition of their products both to their smallholder market and for their bottom line.Choose the optimal communication methods for reaching customers.
  • Understand how the decisions affect business operations so that they can achieve low cost operations.


Download the guide and begin looking at how to communicate your value proposition. If you have questions, don’t hesitate to ask! Simply use the comments feature below and we will try to answer as many questions as possible.