• The Role of Donor Funding in Private Sector-Led Development

    Smallholder farmers represent a huge and largely untapped market segment for agricultural companies. Despite there being 500 million smallholders in the world, most of these farmers lack commercial access to inputs, s...
    jamieh
    last modified by jamieh
  • Lessons Learned in Commercializing Poultry

    Although most rural families keep chickens in Ethiopia, the most common breeds are highly susceptible to disease and have low weight gain and egg-laying productivity. Because of low productivity and high demand, farme...
    jamieh
    last modified by jamieh
  • Changing Farmers Behavior to Increase Seed Sales

    Partnering for Innovation is finding that data based understanding of farmers motivation and behavior helps gear commercial sales to suit the needs of their customer, smallholder farmers. A recent survey conducted by ...
    msevier
    last modified by msevier
  • Building Businesses, Building Smallholder Resilience

    Shocks like conflict and extreme weather have a disproportionate impact on smallholder farmers, especially women. Most smallholder farmers live harvest to harvest and don’t have a safety net to fall back on in c...
    community.manager
    last modified by community.manager
  • Learning Metrics for Impact and Marketing

    Feed the Future Partnering for Innovation works with government donors and private sector companies to meet shared agricultural, development, and business goals in smallholder farmer markets. Data is a valuable source...
    community.manager
    last modified by community.manager
  • How is Your Company Contributing to Smallholder Resilience?

    Sudden drought, floods, and other extreme weather changes gravely affect the livelihoods of smallholder farmers. Weather fluctuations make vulnerabilities more difficult to plan for, let alone overcome. Unfortunately,...
    community.manager
    last modified by community.manager
  • What is striga weed?

    Striga, commonly known as witchweed, is a parasitic plant that affects maize, East Africa's dominant agriculture crop. In Kenya, Tanzania, and Uganda, 1.4 million hectares of land are affected, causing as much as 80 p...
    community.manager
    last modified by community.manager
  • What We Are Reading

    The AgTech Team is always keeping up to date with interesting agriculture and technology-related resources and news. Below are some articles that we are reading and talking about. Have one you want to share? Simply po...
    community.manager
    last modified by community.manager
  • Key Steps to Understanding Funding Opportunities: Understanding Your Own Organization

    The first important step in applying for a funding opportunity is to have a strong understanding of your own organization: its capabilities, needs, and long-term objectives. This understanding ensures that the funding...
    jamieh
    last modified by jamieh
  • CSIS Growing the Agriculture Sector in Nigeria

    CSIS recently released an agriculture report on Nigeria. The report, written by Richard Downie from the CSIS Africa Program, explains how Nigeria is placing a renewed focus on agriculture as it seeks to revive an unde...
    matthewkrause
    last modified by matthewkrause
  • Key Steps to Understanding the Opportunities: Research and Outreach

    Last week, we examined how to read, understand, and respond to funding opportunities. In this final blog post on applying to funding opportunities, we explore how doing research and outreach can help your proposal suc...
    jamieh
    last modified by jamieh
  • Key Steps to Understanding the Opportunities: How to Read and Respond to Proposals

    Last week, we looked at how to identify an appropriate funding opportunity. Now, we will learn how to read, understand, and respond to funding opportunities. When donors review proposals, the two most important q...
    jamieh
    last modified by jamieh
  • Last Mile Marketing: Developing Personas

    Envision one of your main customers – someone with whom you regularly do business (a distributor, farmer, or store owner). What is their age? Are they a man or a woman? What is their main occupation? Do they own...
    community.manager
    last modified by community.manager
  • Last Mile Marketing: Positioning your products

    Over the last few weeks we looked at Last Mile Marketing and Last Mile Marketing: Targeting customer segments through personas, which are two key concepts for understanding smallholder markets more precisely. The thir...
    community.manager
    last modified by community.manager
  • Last Mile Marketing: Targeting customer segments through personas

    A single product can’t be everything to everyone! It is therefore important to determine specific segments of your potential market that will most benefit from your product and thus purchase it. Deciding your ta...
    community.manager
    last modified by community.manager
  • Last Mile Marketing

    Joe, the founder of RealBig Seeds in Mozambique, is among a growing group of small business leaders who are helping to revolutionize agriculture in emerging markets. Joe knows that better seed genetics will dramatical...
    community.manager
    last modified by community.manager
  • Segmenting Your Last Mile Market

    In the last Learn! post, we discussed the marketing concept of Segmentation, Targeting, and Positioning, or “STP”. Segmentation clusters a company's customer base in ways that allow for more precise market...
    community.manager
    last modified by community.manager
  • Knowing Your Smallholder Customer

    by Robert deJongh, Investment Models Lead and March Bishop, Acceleration Services Consultant Feed the Future Partnering for Innovation     Companies face significant challenges when engaging smallholder f...
    agtechteam
    last modified by agtechteam
  • Marketing Poultry for Nutrition

    In Ethiopia, few families have access to sufficient protein sources. Poultry, an important source of protein and other essential nutrients, is common across the country, but most farmers raise local breeds that do not...
    jamieh
    last modified by jamieh
  • What We Are Reading

    Check out what the Feed the Future Partnering for Innovation AgTech Team is reading at the start of 2017:   Impact Investing Zombie Funds: Dive into business basics for understanding the universe of impact inves...
    community.manager
    last modified by community.manager