• Learning Metrics for Impact and Marketing

    Feed the Future Partnering for Innovation works with government donors and private sector companies to meet shared agricultural, development, and business goals in smallholder farmer markets. Data is a valuable source...
    community.manager
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  • How is Your Company Contributing to Smallholder Resilience?

    Sudden drought, floods, and other extreme weather changes gravely affect the livelihoods of smallholder farmers. Weather fluctuations make vulnerabilities more difficult to plan for, let alone overcome. Unfortunately,...
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  • What is striga weed?

    Striga, commonly known as witchweed, is a parasitic plant that affects maize, East Africa's dominant agriculture crop. In Kenya, Tanzania, and Uganda, 1.4 million hectares of land are affected, causing as much as 80 p...
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  • What We Are Reading

    The AgTech Team is always keeping up to date with interesting agriculture and technology-related resources and news. Below are some articles that we are reading and talking about. Have one you want to share? Simply po...
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  • Key Steps to Understanding Funding Opportunities: Understanding Your Own Organization

    The first important step in applying for a funding opportunity is to have a strong understanding of your own organization: its capabilities, needs, and long-term objectives. This understanding ensures that the funding...
    jamieh
    last modified by jamieh
  • CSIS Growing the Agriculture Sector in Nigeria

    CSIS recently released an agriculture report on Nigeria. The report, written by Richard Downie from the CSIS Africa Program, explains how Nigeria is placing a renewed focus on agriculture as it seeks to revive an unde...
    matthewkrause
    last modified by matthewkrause
  • Key Steps to Understanding the Opportunities: Research and Outreach

    Last week, we examined how to read, understand, and respond to funding opportunities. In this final blog post on applying to funding opportunities, we explore how doing research and outreach can help your proposal suc...
    jamieh
    last modified by jamieh
  • Key Steps to Understanding the Opportunities: How to Read and Respond to Proposals

    Last week, we looked at how to identify an appropriate funding opportunity. Now, we will learn how to read, understand, and respond to funding opportunities. When donors review proposals, the two most important q...
    jamieh
    last modified by jamieh
  • Last Mile Marketing: Developing Personas

    Envision one of your main customers – someone with whom you regularly do business (a distributor, farmer, or store owner). What is their age? Are they a man or a woman? What is their main occupation? Do they own...
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  • Last Mile Marketing: Positioning your products

    Over the last few weeks we looked at Last Mile Marketing and Last Mile Marketing: Targeting customer segments through personas, which are two key concepts for understanding smallholder markets more precisely. The thir...
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  • Last Mile Marketing: Targeting customer segments through personas

    A single product can’t be everything to everyone! It is therefore important to determine specific segments of your potential market that will most benefit from your product and thus purchase it. Deciding your ta...
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  • Last Mile Marketing

    Joe, the founder of RealBig Seeds in Mozambique, is among a growing group of small business leaders who are helping to revolutionize agriculture in emerging markets. Joe knows that better seed genetics will dramatical...
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  • Segmenting Your Last Mile Market

    In the last Learn! post, we discussed the marketing concept of Segmentation, Targeting, and Positioning, or “STP”. Segmentation clusters a company's customer base in ways that allow for more precise market...
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  • Knowing Your Smallholder Customer

    by Robert deJongh, Investment Models Lead and March Bishop, Acceleration Services Consultant Feed the Future Partnering for Innovation     Companies face significant challenges when engaging smallholder f...
    agtechteam
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  • Marketing Poultry for Nutrition

    In Ethiopia, few families have access to sufficient protein sources. Poultry, an important source of protein and other essential nutrients, is common across the country, but most farmers raise local breeds that do not...
    jamieh
    last modified by jamieh
  • What We Are Reading

    Check out what the Feed the Future Partnering for Innovation AgTech Team is reading at the start of 2017:   Impact Investing Zombie Funds: Dive into business basics for understanding the universe of impact inves...
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  • Commercializing agriculture for nutrition

    Private sector companies play a significant role in creating a food system that helps people access nutritious food, yet the connection between nutrition and commercial agriculture is rarely discussed. As sellers of f...
    jamieh
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  • Nutrition and commercialization in public private partnerships

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  • 2016: International Year of Pulses

    Pulses have largely been left out of the food security and agricultural development discussion, despite being high in nutritional value and improving soil health. Pulses are the edible seeds of leguminous crops such a...
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  • Tech Talk Event: Improving legume productivity with Nitrofix

    Feed the Future Partnering for Innovation hosted partner Agro-Input Suppliers Limited for a Tech Talk on November 29th. Owner and manager Frederic Kawalewale discussed how its Nitrofix product, a legume inoculant, acc...
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