• Twiga Foods - Better Fresh Produce with Mobile Technology

    In Kenya, urban produce vendors in Nairobi get up as early as 4 a.m. to purchase fresh produce grown in rural areas from urban wholesale markets, which account for more than 95 percent of fresh produce sold in the cit...
    abrack6
    last modified by abrack6
  • Lessons Learned Working with Small-Scale Farmers in Ukraine

    In August 2015 Feed the Future Partnering for Innovation initiated four partnerships with private sector companies in Ukraine focused on enhancing the productivity of small-scale farms. As in many countries, small-sca...
    eburrows
    last modified by eburrows
  • What We Are Reading

    Check out some helpful resources that the AgTech Team is reading!   The Ag Tech Market Map: Maps out 100+ startups that are “powering the future of farming and agribusiness” around the world with a p...
    community.manager
    last modified by community.manager
  • Metrics for Marketing: Collecting and using data to reach bottom-of-the-pyramid customers

    Facebook, Google, Amazon…why are these among the most powerful companies in the world? One important, and undeniable, reason is because they understand consumer behavior. These top companies understand what dri...
    community.manager
    last modified by community.manager
  • Last Mile Marketing

    Joe, the founder of RealBig Seeds in Mozambique, is among a growing group of small business leaders who are helping to revolutionize agriculture in emerging markets. Joe knows that better seed genetics will dramatical...
    community.manager
    last modified by community.manager
  • Changing Farmers' Behavior to Increase Seed Sales

    Partnering for Innovation is finding that data based understanding of farmers' motivation and behavior helps gear commercial sales to suit the needs of their customer, smallholder farmers. A recent survey conducted by...
    msevier
    last modified by msevier
  • Lessons Learned in Commercializing Poultry

    Although most rural families keep chickens in Ethiopia, the most common breeds are highly susceptible to disease and have low weight gain and egg-laying productivity. Because of low productivity and high demand, farme...
    jamieh
    last modified by jamieh
  • The Role of Donor Funding in Private Sector-Led Development

    Smallholder farmers represent a huge and largely untapped market segment for agricultural companies. Despite there being 500 million smallholders in the world, most of these farmers lack commercial access to inputs, s...
    jamieh
    last modified by jamieh
  • Building Businesses, Building Smallholder Resilience

    Shocks like conflict and extreme weather have a disproportionate impact on smallholder farmers, especially women. Most smallholder farmers live harvest to harvest and don’t have a safety net to fall back on in c...
    community.manager
    last modified by community.manager
  • Learning Metrics for Impact and Marketing

    Feed the Future Partnering for Innovation works with government donors and private sector companies to meet shared agricultural, development, and business goals in smallholder farmer markets. Data is a valuable source...
    community.manager
    last modified by community.manager
  • How is Your Company Contributing to Smallholder Resilience?

    Sudden drought, floods, and other extreme weather changes gravely affect the livelihoods of smallholder farmers. Weather fluctuations make vulnerabilities more difficult to plan for, let alone overcome. Unfortunately,...
    community.manager
    last modified by community.manager
  • What is striga weed?

    Striga, commonly known as witchweed, is a parasitic plant that affects maize, East Africa's dominant agriculture crop. In Kenya, Tanzania, and Uganda, 1.4 million hectares of land are affected, causing as much as 80 p...
    community.manager
    last modified by community.manager
  • What We Are Reading

    The AgTech Team is always keeping up to date with interesting agriculture and technology-related resources and news. Below are some articles that we are reading and talking about. Have one you want to share? Simply po...
    community.manager
    last modified by community.manager
  • Key Steps to Understanding the Opportunities: Research and Outreach

    Last week, we examined how to read, understand, and respond to funding opportunities. In this final blog post on applying to funding opportunities, we explore how doing research and outreach can help your proposal suc...
    jamieh
    last modified by jamieh
  • Key Steps to Understanding the Opportunities: How to Read and Respond to Proposals

    Last week, we looked at how to identify an appropriate funding opportunity. Now, we will learn how to read, understand, and respond to funding opportunities. When donors review proposals, the two most important q...
    jamieh
    last modified by jamieh
  • Last Mile Marketing: Developing Personas

    Envision one of your main customers – someone with whom you regularly do business (a distributor, farmer, or store owner). What is their age? Are they a man or a woman? What is their main occupation? Do they own...
    community.manager
    last modified by community.manager
  • Last Mile Marketing: Positioning your products

    Over the last few weeks we looked at Last Mile Marketing and Last Mile Marketing: Targeting customer segments through personas, which are two key concepts for understanding smallholder markets more precisely. The thir...
    community.manager
    last modified by community.manager
  • Last Mile Marketing: Targeting customer segments through personas

    A single product can’t be everything to everyone! It is therefore important to determine specific segments of your potential market that will most benefit from your product and thus purchase it. Deciding your ta...
    community.manager
    last modified by community.manager
  • Segmenting Your Last Mile Market

    In the last Learn! post, we discussed the marketing concept of Segmentation, Targeting, and Positioning, or “STP”. Segmentation clusters a company's customer base in ways that allow for more precise market...
    community.manager
    last modified by community.manager
  • Knowing Your Smallholder Customer

    by Robert deJongh, Investment Models Lead and March Bishop, Acceleration Services Consultant Feed the Future Partnering for Innovation     Companies face significant challenges when engaging smallholder f...
    agtechteam
    last modified by agtechteam