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Event: Tech Talk: AGCO's Bags2Bulk Project
Date: December 10, 2014
Often losing as much as one third of their crops to rot, rodent, and insect damage, smallholder farmers need better postharvest storage solutions. AGCO, with support from Feed the Future Partnering for Innovation, is introducing small-scale bulk silos to provide safe storage for maize in Zambia, where smallholder farmers produce 80 percent of the country's maize for domestic consumption.
What are the challenges when a multinational agribusiness enters a new market targeting smallholders? How is AGCO addressing these challenges with the Bags2Bulk project? What lessons can others draw from AGCO's experience to increase their own ability to reach smallholders?
This webinar included a presentation by AGCO followed by an in-depth interview and Q&A session that explored AGCO's successes and lessons learned in entering the Zambian smallholder market.
Full Webinar Presentation
Questions & Answers
Q: I am curious to know how you solve the challenge of equipment ownership and caring/servicing of technology from smallholder farmers/subsistence farmers especially in Zambia. Large farmers are not a problem, but small farmers are a challenge.
A: For storage, we are looking typically at the traders owning the equipment themselves. Maintaining this is the responsibility of the trader but we cover this at point of sale. Servicing of course is provided by our distributor. However, typically these units have very few moving parts and require minimal servicing. This tends to become more of a challenge for large clients who have very complete structures. The unit we are selling to the small farmer is relatively simple and easy to maintain.
Q: How do you guys identify these traders or agents?