Class 62 of the fate foundation AEP program started on the 5th of February and fourteen farms was represented by her Production Supervisor. Proudly supported by Facebook, the focus is on how to build businesses that stay afloat over time and do not die off due to their inability to convert marketing to sales, through the use of Digital Strategy. Thus far the sessions have been impacting with the sessions laying and building molding blocks for businesses to thrive in a digital world. Most startups fail in their first 3 years, but with the know-how and act of using the social media and other electronic platforms, startups can keep running making sales online and reaching a wider coverage.
Agriculture has been seen as a business for old people and hence little attention has been paid to the place of digital marketing of agricultural products to bring about increase in revenue. In this age and time the use of applications to reach a wider audience and boost sales can’t be over emphasized. Youths in agriculture must leverage on the strength of online community in terms of coverage and break even through increase sales brought about by wider reach. Without doubt it’s certain that the way forward for agriculture is the integration of information technology tools in the daily operations of various agribusinesses.
Having had experts from Oracle, SAS Textiles, Nurture House, SMEstudio, Tway Media, Fate Foundation, Facebook etc…. tutor us on building formidable business models and the use of Facebook and Instagram to sell our businesses to the world, I can boldly conclude that all agribusiness managers need the use of various online tools to create brands that reach way beyond the confines of the local markets, farms and agroprocessing factories, small holder farmers and agripreneurs ought to connect with the mobile customer generating more revenue while at it. It is no news that Nigeria amongst other African countries need to improve upon food production and processing.
One of the major challenges faced by farmers is that of market reach, the major foundation for the post-harvest losses challenge is founded upon this premise of poor marketing. We have tons of agric materials wasting yearly due to inability of the consumers to effectively connect with the farmers. That can change if we agripreneurs and agribusiness consultants take advantage of the online marketing tools available. Recently I have come to see the import of online pages for businesses and the best methods of maximizing the page to ensure maximum impact.
Thus far the journey to AgriDigitazation with Facebook and Fate Foundation has been worth it, creating room for learning and upgrades as regards digital marketing. Creating a market online way beyond the real market is the way to go in scaling through and increasing profits.
pictures (AEP 62 above)
(Julian and Kunle @ AEP 62)