Nutrivida is a business in Costa Rica that sells fortified food to base of the pyramid customers. It outlines seven principles to follow when designing, marketing, and distributing your product that will help you sell your products in this market.

 

Click on the link below to read the article and learn more, and let us know what you think or what your experience has been marketing to base of the pyramid customers in the comments section below!

 

Improving nutrition in low income families: how marketing can help | Global Development Professionals Network | The Guar…